Banners have been hugely popular and effective online marketing tools since the early days of the internet. That’s why we’ve designed some appealing examples for our affiliates to incorporate into their websites.
The following article will guide you through the simple steps needed to begin creating eye-catching affiliate banners that can maximise the earning potential of your website or blog.
Our versatile banner formats are based on the most popular styles found online, and can be implemented with ease on websites with different design layouts.
Even better, our banners are also designed with optimal conversion rates in mind, building on our own experience from the Booking.com website.
We have combined expertly chosen images and text with colours proven to attract customer attention and effectively convert clicks into reservations, generating more commission for you!
Where to put your Banners
The six different formats and three varied designs of our banners make them extremely flexible.
Before you start, have a think about how visitors use your site. Placing a banner on a page or section that doesn’t get much attention would be pointless and would also make your site ad-heavy.
Answering the following questions can help you identify the best banner placements:
- What do visitors do on this page?
- Where is visitors’ attention likely to be focused on this page?
- How can I place a banner on this page without interrupting the visitor?
- How can I integrate a banner into this page while keeping it clean and clutter-free?
You should place banners on pages that users visit and around content they are most interested in, but don’t try to disguise banners as non-ad content. A banner, like any other ad, should be clearly identified as such and not confused with functional elements such as images.
Last but not least, try to use banners to complement your content without making it cluttered. Review your site as you were a normal visitor – any banners that you find useful or annoying will probably be equally useful or annoying for your users.
Customising your banner
By selecting ‘Advanced Options’ when creating a banner, you can choose from over 40 different languages in order to market your product to a global audience. When a potential customer clicks on an affiliate’s website banner, they’re redirected to a version of Booking.com that matches the language used in the original banner.
Trying to appeal to customers from all over the world? Simply set the language setting to ‘Default’ and let the browser choose the language based on the visitor’s location.
Choosing a size
Experience has taught us that horizontal banners are more reader-friendly and usually perform better than vertical versions. Wider sizes let visitors read more text at a glance, which may translate into more clicks and eventually more bookings.
The most effective banner sizes on desktop are wider than 300 pixels, while square banners of 200 x 200 and 250 x 250 pixels are most successful on mobile. Of course, while these formats typically perform well, these are simply guidelines – you can choose the size that best fits the page and the overall look of your site.
Once a banner has been created, a code will appear on the screen below. Simply copy and paste the code wherever you wish your banner to appear on your website and you’re done – it’s that easy!
How can I get started?
Visit the Partner Centre to create banners now!