The Affiliate Agreement Explained

On this page we’ll provide more information about certain clauses of our Affiliate Agreement, to help clarify these and explain what they mean for you.

The text below does not replace the agreement itself – meaning you won’t be able to derive any rights from it – so we also advise that you read the Booking.com Affiliate Partner Agreement in full and seek legal counsel if necessary. This informational text cannot be used as a leading document in the event of a dispute.

Index
Part 1 Paid advertisement(Clause 4.4.1)
Part 2 Hotel page replicas(Clause 4.1.2)
Part 3 Contact with properties(Clause 4.6.1)
Part 4 Iframes or redirects(Clause 4.1.6)
Part 5 Affiliate website design(Clause 4.2.1)
Part 6 Domain names(Clause 4.3.3)
Part 7 Scraping(Clause 4.1.5)
Part 8

Improper content(Clause 6.1)

 

Part 1– No PPC, SEO, SEM or other paid services (this holds even after the end of the partnership)

Clause 4.4.1 from Booking.com Affiliate Agreement: During the term of the Agreement, the Affiliate agrees and warrants that it shall not (and shall procure that companies within the Affiliate Group shall not) conduct, undertake, use, perform or exercise (or have or authorize third parties (to) conduct, undertake, use, perform or exercise) (a) Paid Search, SEM or SEO activities, (b) any activity to unfairly influence the results of Third Party Platforms, or (c) any other form of online targeted advertising (whether directly, indirectly, or via or through Third Party Platforms) in respect of:
(i) the Service;
(ii) the Booking.com Website;
(iii) the Content;
(iv) the Booking.com Data;
(v) the Booking.com Brands;
(vi) the Hotel Brands (unless the owner of such Hotel Brand has given its prior written consent to the Affiliate for the use of that specific Hotel Brand), or
(vii) the Affiliate Website to the extent that the Paid Search, SEM, SEO or other online targeted advertising activities are related to (a) the offer, booking or reservation of Accommodation (whether through the Service or otherwise), or (b) information in respect of Accommodation.

What does this mean for you?

As a Booking.com affiliate partner you are not allowed to use paid search, which relates to paid online ads on any online search engine(Google, Yahoo, Yandex etc.) that bid on Booking.com, Booking.com hotel partners and Priceline Group related keywords while redirecting directly or through one or more landing pages to Booking.com or the partner’s own website.

You are further not allowed to use SEM, SEO or any paid advertising or paid traffic generation activities with particular emphasis on the above specified restricted keyword groups.

Part 2 – No hotel page replicas

Clause 4.1.2 from Booking.com Affiliate Agreement: The Affiliate agrees not to take or omit to take any action which may affect Booking.com’s relationship with the Hotels available on the Booking.com Websites. The Affiliate agrees not to cause or permit to be done anything which may cause Booking.com to be excluded from the process of booking with any Hotel, moreover, the Affiliate shall not in a negative or detrimental way speak (i.e. badmouth) of or comment on (the business of) Booking.com and shall not persuade, induce or attempt to induce any Hotel to terminate its contract with or reduce its dealings and business with Booking.com.

What does this mean for you?

As a Booking.com affiliate partner you are not allowed to copy content and/or style from Booking.com partner hotel websites or from Booking.com, in order to create a replica of the official hotel website.

In cases when a hotel has no official page, you, as an affiliate partner of Booking.com are not permitted to create such a page, regardless of whether the hotel has given you consent to do so or not. See Part 3 below, about contact with hotels restriction.

Please understand that replicating hotel websites for use with Booking.com affiliate program really upsets our hotel partners, which is why we must always act swiftly against any partners that create replica hotel websites.

As a rule of thumb on how to avoid the above issue, consider the following:

If you have a website with a hotel-like domain name, that focuses on one hotel in particular (or a group of hotels), you are infringing and should remove such websites as soon as possible.

If you have a website that compares different accommodation options within any particular region, or a website that offers accommodation advice, you are using the Booking.com affiliate program right!

If you are unsure whether your page complies with Booking.com policies regarding anything described above, please contact us.

Part 3 – No contact or working relationships with properties

Clause 4.6.1 from Booking.com Affiliate Agreement: The Affiliate agrees not to contact, solicit or accept any Hotel (i) as its business partner for bookings or reservation (directly or indirectly) on or through the Affiliate Website(s), (ii) for sale of advertisement space or other (online) advertisement or marketing purposes (whether through banners, click-through, (text) links, pop-ups or otherwise) on the Affiliate Website(s), or (iii) for any other reason.

What does this mean for you?

As a Booking.com affiliate partner you may not get in contact with Booking.com accommodation partners for any reason whatsoever. For example, you may not have business agreements with Booking.com hotels regarding preferential hotel placement on your website, just as you may not contact hotels to request information or pictures from them.

Since any communication you may wish to have with hotels is strictly forbidden, please direct any questions to Booking.com.

Please note that should you have established a relationship with a property before becoming a Booking.com affiliate partner you will not be expected to terminate this. However, going forward we ask you to adhere to the above guidelines and not contact or form new relationships with other accommodation partners.

Part 4 – No iframes or redirects

Clause 4.1.6 from Booking.com Affiliate Agreement: The Affiliate shall not make any static copy of the Content or any part of the Booking.com Website on the Affiliate’s own server (including guest reviews).

What does this mean for you?

As a Booking.com affiliate partner you are not allowed to create a redirect that would display a Booking.com page under your own URL address.

You are also not permitted to display any part of the Booking.com website within your website(iframe), except for the Booking.com-branded products available in the Partner Center. To read more about these products and how to make best use of them click here.

Part 5 – Websites should not look like Booking.com

Clause 4.2.1 from Booking.com Affiliate Agreement: In order to protect the product, service, brand and goodwill of Booking.com, the Affiliate hereby covenants, undertakes and warrants that the Affiliate Website(s) (including all other websites (directly or indirectly) owned, controlled or hosted by the Affiliate or companies within the Affiliate Group) save for the Micro Site, is (and shall remain) sufficiently and substantially distinct and different from the Booking.com Website (to be determined at Booking.com sole discretion). The Affiliate hereby agrees and acknowledges that for the term of this Agreement and continuing thereafter:
(a) the look and feel of the Affiliate Website(s) (including all other websites (directly or indirectly) owned, controlled or hosted by the Affiliate) shall be distinctly and significantly different to the Booking.com Website including in respect of the color scheme, the composition, the typefaces, the design and the layout (including the brand), the (click) buttons, boxes and banners and the available features (save for those features reasonably required for the performance of the Affiliate’s obligations under this Agreement);
(b) any logo(s) used on the Affiliate Website(s) (including all other websites owned, controlled or hosted by the Affiliate) shall be distinctly different to the Booking.com logo (save for any logo that may be provided by Booking.com for use by the Affiliate under or pursuant to this Agreement);
(c) the Affiliate shall not in any way imitate or copy the Booking.com Websites (in general or in respect of certain (new) features, pages, form, composition or aspects), and
(d) the Affiliate shall promptly comply at its own costs with any reasonable requests from Booking.com to make such (further) changes, alterations or amendments to any aspect of the Affiliate Website(s) which is or can be regarded to be confusingly or significantly similar to any element of the Booking.com Website.

What does this mean for you?

If you have a website, as a Booking.com affiliate partner we expect it to be an original website with unique content.

Your website may not in any way, purposefully or accidentally, appear to look like Booking.com’s website. This means that you should not use Booking.com content, buttons, content structure, logo and/or any other elements of the Booking.com website. Please also use caution when styling your page with colors, color combinations and plane partition also used by Booking.com.

Please be advised that if your page is deemed to have a(confusingly) similar look and feel to that of Booking.com you will be requested to(partially) change this before continuing the partnership.

Part 6 – Domain names should not include the word ‘Booking’

Clause 4.3.3 from Booking.com Affiliate Agreement:
The Affiliate shall (and shall procure that the companies within the Affiliate Group shall) not (directly or indirectly) register, acquire, use, purchase or obtain Internet domain name which incorporates any word or words which are identical, or confusingly or substantially similar to “Booking”, “Bookings” or any variations, translations or misspellings thereof, included as part of the address.

What does this mean for you?

As a Booking.com affiliate partner you may not own, use, or be in any other way associated to (a) domain name(s) that re-direct to (a) website(s) that contain(s) the word ‘Booking’ in its URL address.
This restriction also applies to any misspellings, typos or variations of the word ‘Booking’, such as ‘Bookingz’, ‘Bookking’, ‘Boking’ and comparable domain names that are substantially similar to the word Booking, as determined at the sole discretion by Booking.com.

Part 7 – No scraping

Clause 4.1.5 from Booking.com Affiliate Agreement: The Affiliate shall not programmatically evaluate and extract information (including guest reviews) from any part of the Booking.com Website (e.g. screen scrape).

What does this mean for you?

As a Booking.com Affiliate partner you are not allowed to copy and paste content from Booking.com to your own or third party page(including social media pages).

This applies to all types of content that can be found on Booking.com pages, including but not limited to hotel descriptions, reviews, hotel and room photos, hotel facility information, and prices. Moreover, this restriction also applies to content from Booking.com partner hotel websites and Priceline Group company brands: such as Agoda, Priceline, Kayak, OpenTable, Rentalcars.

Part 8 – No improper content

Clause 6.1 from Booking.com Affiliate Agreement: The Affiliate hereby represents and warrants to Booking.com that for the term of this Agreement:
(i) the Affiliate has all necessary rights, title to, power and authority to own, operate and use the Affiliate Website(s) (including the relevant domain name(s)) and to include the Link, the Micro Site or the Connection (as applicable) on the Affiliate Website(s);
(ii) the Affiliate Website(s) shall not (a) violate Spamming Regulations, public policy and morals, or (b) contain any inappropriate, improper or unlawful content, reference, material, information, links or banners (e.g. in respect of porn or racism), defamatory statements, elements which violate the privacy of third parties or are abusive, offensive or obscene;
(iii) the Affiliate holds and has complied with all permits, licenses and other governmental authorisations necessary for conducting, carrying out and continuing its operations and business, and
(iv) the Affiliate is an independent contractor for all purposes, and will be responsible and liable for its own taxes, social contributions and all other tax related matters.

What does this mean for you?

As a Booking.com affiliate partner you are not allowed to use Booking.com products(including affiliate links) on websites that do not belong to you(including forums and social media groups) and/or websites that contain inappropriate(as decided by Booking.com), or unlawful content of any sort including advertising banners.

If at any point you are unsure whether your website fits the above mentioned criteria, please contact us.